The trending Ad Rate is the average percentage people are bidding to promote their listings, within various categories. In order to help you decide how much you should be willing to spend, eBay maintains a list of Trending Ad Rates. You aren’t setting a bid cap or a specific amount of money to pay to promote your item. This means that the higher the price your item sells for, the more you pay for the ads that got it to sell. Unlike traditional advertising, when you’re bidding on promoted listings, you’re choosing a percentage – called the Ad Rate – of your item’s sale price that you’re willing to spend. That’s why their promoted listings only charge you when your item sells. “Paying for an auction listing? What if my item doesn’t sell? Then I’m out money when I’m just trying to make money!” This is a valid complaint, and eBay understands the situation. You have to scroll down to see the organic listings. Whenever you search for a product, you’ll see a handful of promoted listings, all of which someone is paying eBay to put near the top of the list.

The first and the simplest option is to just pay for a promoted spot in the eBay search results. Utilizing Social Media Paying for Promoted eBay Listings

Where to advertise my ebay listings